From the Managing Director

Trevor Martin

29 July 2016

In 2008, we were hit by the global financial crisis and in 2016 we seem to have been hit by the “GPC" - the global political crisis! 

No one can avoid being touched by the tragic acts of violence occurring in Europe in recent weeks nor the election of the Candidates for the upcoming US Presidential election at the respective Republican and Democratic Conventions held in July, the Brexit vote or the Australian election where the result was too close to call on the night. The common denominator in all these issues is that public opinion is very divided; we are seeing dispirit groups forming alliances and fear, uncertainty and mistrust are becoming the foundations of how we form our opinions and decision making – including from a business perspective: what opportunities we are investing in, what level of debt we are prepared to incur, assuming you can get approval for the funds you require, and where we are prepared to invest? And on an individual level, the same questions are also valid. 

So, what do we do as business owners in the midst of a “GPC"? I would suggest that the most important requirement in a crisis is to have a business plan that has quantifiable goals that we are prepared to deliver, come what may. 

Be mindful that Rome was not built in a day, so don’t over commit yourself. And in the knowledge that the political situation is what it is and whilst we may be able to influence the political environment as a consequence of our vote, visiting our local MP, being a member of an advocacy group, like ADA, NZDA, RCDS for example, we cannot control the political environment and therefore need to be prepared to adapt our plan as the political environment evolves. All for political stability and Politician’s with the conviction of their opinions to act!

We also need to be aware of what is the intent of our patients with respect to their oral health and where necessary, how we can inspire them to ensure they are focused on the right oral health outcomes and understand the necessary behaviours they need to adopt in order to achieve those outcomes - especially when they are not sure if they should believe you or are willing to invest in those outcomes as opposed to spending their limited funds on other activities such as taking a holiday.

Finally, don’t forget to communicate your plan to your staff and empower them to help you in the implementation of the plan. Your success is their success and if they too own the plan, there is a much greater chance of the plan being implemented successfully.

Thank you for your business last month. We look forward to continuing to help you to provide the best possible care.

Trevor Martin,

Managing Director